The implications and promises of artificial intelligence (AI) are unimaginable. But what’s possible today will be dwarfed by the great potential of AI in the near future. The responsibility to raise these questions does not rest solely on the shoulders of journalists and leading technology companies. Rather, it’s the responsibility of all engaged citizens.

Client: HPE

Agency: Digitas Studios

Media Agency: Digitas LBi

Agency: Atlantic Re:think

Production Company: Dress Code

Director: Dan Covert

Executive Producer: Brad Edelstein

Head of Production: Tara Rose Stromberg

Supervising Producer: Amy Dempsey

Cinematography: Claudio Rietti

Editor: Dan Covert

Assistant Editor: Nick Stromberg

Script: Dan Covert, Amy Dempsey, Jeremy Elias, Sarah Sherman, Tara Rose Stromberg, Robbie Tanner

Art Director: Elena Chudoba

Editorial Illustration Concepts: John J. Custer

Design: Elena Chudoba, John J. Custer, John Lee

Lead Animator: Rasmus Lowenbraat

Animation: Erika Bernetich, Po Chen Chia, John Lee, Vincenzo Lodigiani

Color: Daniel Orentlicher

Music + Sound: YouTooCanWoo